Imagine Nepal

The Brief

Imagine Nepal was a groundbreaking tourism campaign that reimagined how Nepal could be seen, celebrated, and experienced—through the lens of its most powerful storytellers: digital content creators. The idea was simple yet powerful: send 7 of Nepal’s top creators to each of the 7 provinces, and have them uncover the heart of the country — its landscapes, its people, and its untold stories.

The Execution

Each creator was assigned a province:

• Nepal.Food → Sudurpaschim
  
  
• Shahan Bajracharya → Province 1
  
  
• Ghumante → Madhesh
  
  
• Mannsi Agrawal → Bagmati
  
  
• Darsha → Gandaki
  
  
• Kishor → Lumbini
  
  
• Abin → Karnali
  
  

Their mission? To create compelling videos around:

• Biodiversity
  
  
• People and culture
  
  
• Food and culinary arts
  
  
• Tourism and architecture
  
  
• Landscapes and terrains
  
  
• The unexplored
  
  
• A hero film promoting their assigned province
  
  

These journeys were captured on video, judged by the legendary Bhusan Dahal and hosted by Nepal’s favorite, Suraj Singh Thakuri. The competition brought out the best of travel storytelling with a competitive twist — blending authenticity, beauty, and information like never before.

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The Results

• 96M+ impressions on TikTok
  
  
• 20M+ views on YouTube
  
  
• 3.3M+ reach on Instagram
  
  
• Televised nationwide on Kantipur HD
  
  

The campaign didn’t just talk about Nepal — it showed it. Raw, real, and relevant. It activated regional tourism boards, supported local economies, and inspired thousands to travel across Nepal with fresh eyes.

The Impact

• Elevated 7 provinces with tailor-made content journeys
  
  
• Brought Nepal’s lesser-seen regions into mainstream conversation
  
  
• Set a new benchmark for creator-led tourism marketing in South Asia
  
  
• Sparked curiosity, pride, and a wave of domestic exploration

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