.png)
To mark the opening of its state-of-the-art Experience Center at Uttardhoka, Laminar Tiles aimed to build massive brand awareness, highlight its 100% vitrified tiles, and drive interest among homeowners, builders, and architects.
The objective was clear: position Laminar as the premium tile brand through authentic influencer-led storytelling and visually striking content.
The Execution
To amplify the brand’s positioning and elevate the launch, a high-impact influencer campaign was executed featuring Nepal’s most credible and diverse personalities:
- Shrinkhala Khatiwada
- Oshin Sitaula
- Anil Kesary Shah
- Sompal Kami
- Raju Lama
- Shanti Pariyar
- Parakram Rana
- Pashupati Sharma
- Bhushan Dahal
- Asmi Shrestha
- Nepal Engineer
Each macro creator visited the Laminar Experience Center, explored the curated tile selections, and shared their take on design, durability, and utility. The content showcased personal reactions, home-building dreams, and product highlights, creating emotional and aspirational narratives.
Target Audience
- Age Group: 25–45
- Demographic: Urban and suburban homeowners, interior designers, builders, architects
- Interest Areas: Home décor, construction, architecture, and lifestyle
The Results
- Views: 2.6 Million
- Reach: 1.1 Million
- Engagements: 99,000+
Why It Worked
The campaign strategically combined celebrity credibility, personal storytelling, and aesthetic visuals to introduce Laminar’s offerings. The diverse influencer pool ensured widespread appeal, and the luxurious Experience Center became the perfect visual anchor for content.
.svg){kind=icon}